Brand Identity 

Designed at Jacobs & Co.

Foresting the Future

Foresting the Future not only seeks to expand the urban tree canopy in Benton County but also aims to beautify Northwest Arkansas through tree giveaways, neighborhood partnerships, and special projects. I was thrilled to collaborate with a company whose values align so closely with my own.

In designing the brand for Foresting the Future, I incorporated an upward arrow symbolizing the organization's optimistic outlook and commitment to progress. Since 2018, Foresting the Future has planted over 24,000 trees, introducing more than 50 species and varietals across the region. These efforts not only add diversity but also enhance the resilience of our shared urban forest, leaving a lasting impact on our community and environment.