The Chile Pepper XC festival hosts approximately 6,500 runners and over 7,000 spectators each year, making it one of the largest cross country festivals in the nation! Race proceeds are given to public high school cross country programs in the four counties of Northwest Arkansas. Recently, over 25 different schools have received funding.
I’ve had the opportunity to design the annual branding for the last 3 years. This year we landed on a illustrated running peppe, designed as a mascot for the race. I paired this with chile-themed icons throughout the title for an extra layer of discovery. The retro typography subtly incorporates a winding race path, giving a nod to the course. It’s fresh, fun, and full of personality, just like the race itself!
2 Color Print - Vintage White Tee
1 Color Print - Burgundy Tee
2 Color Print - Light Pink Tee
1 Color Print - Chocolate Brown Tee