Method Coffee is a conceptual brand design project focusing on packaging. The prompt gave us the company’s logo along with an intended audience ranging from 20-30 years old. Knowing our audience, I created a coffee brand that would appeal to myself and my peers. I looked at competing coffee brands in the NWA area and found what was and wasn’t working for each company. When looking for inspiration, I noticed my mood board used bright warm colors and clean cut packaging. This project was revised after turning in. I since have updated it due to personal growth in my design understanding.