Girl Scouts Brand Identity + Packaging

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Design: Packaging + Brand Identity 
Year: 2021
Girl Scouts have a proud history of advocacy, leadership, inclusivity, and education. Through this packaging rebrand, I sought to incorporate vintage elements from their original branding to bring their rich legacy back into the brand. As a former Girl Scout and thin mint finatic, it was crucial to me that I maintained the brand's youthful spirit and commitment to its mission.


Molly Lebermann (she/her) is a multi-dimensional designer currently based in Fayetteville, Arkansas. She's passionate about creating conceptual and thought-provoking solutions across branding, identity, print, and digital media. When she’s not working, she enjoys exploring new trails, color-coordinating her Spotify playlists, and organizing her Pinterest boards. Molly is currently working as a Junior Designer at Jacobs & Co.

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