Four Branding Identity
Design: Brand Identity
Year: 2021
Year: 2021
Four is an experimental identity project focusing on the personality of enneagram type 4, The Individualist. Fours are known for their deep commitment to self-evolution and their tendency to constantly rebrand themselves. They are also highly self-aware and willing to confront their biggest insecurities head-on.
With these characteristics in mind, I incorporated a sarcastic tone to the brand by using phrases that go against the nature of a typical four. For example, the phrase "Don't get too stuck in the past" was used to playfully reference a four's tendency to dwell on the past. This concept was applied to a series of witty objects created for a monthly individualist subscription box. But of course, it’s important to note that we would never force a four into a box ︎
With these characteristics in mind, I incorporated a sarcastic tone to the brand by using phrases that go against the nature of a typical four. For example, the phrase "Don't get too stuck in the past" was used to playfully reference a four's tendency to dwell on the past. This concept was applied to a series of witty objects created for a monthly individualist subscription box. But of course, it’s important to note that we would never force a four into a box ︎
