Four is an experimental identity project focusing on the personality of enneagram type 4, The Individualist. Fours are known to care deeply about self-evolution and constantly attempt to rebrand themselves. Fours also tend to be highly self-aware and confront their biggest insecurities head-on. With these ideas in mind, I wanted to include a sarcastic tone to the brand by using phrases that go against the nature of a typical four. For example, the phrase don’t get too stuck in the past is used to reference four's tendencies to dwell in the past. This concept was applied to a series of witty objects created for a monthly individualist subscription box. But of course, we would never force a four into a box ;)